Part 2
The drift: his criticism disappears when it counts
The argument
His criticism of the government faded as the election approached, then partly returned after the vote.
| Period | Labour-favourable | Labour-critical | Balanced | Ratio |
|---|---|---|---|---|
| Sep–Oct 2025 | 25 | 20 | 10 | 25:20 |
| Nov 2025 – Mar 2026 | 84 | 24 | 13 | 84:24 |
| 1–26 Apr 2026 | 34 | 5 | 0 | 34:5 |
| Campaign: 27 Apr – 1 Jun 2026 | 92 | 1 | 5 | 92:1 |
| After the vote: Jun–Oct 2026 | 81 | 11 | 0 | 81:11 |
Labour-favourable = Gov ad + Pro-gov + Anti-PN. Labour-critical = Anti-gov + Pro-PN. Balanced = both sides praised, or both criticised, in the same reel. Transcribed reels only (802).
Labour-favourableLabour-criticalBalanced
Key fact. In the campaign (27 Apr – 1 Jun 2026) he posted 92 Labour-favourable reels and 1 Labour-critical reel. He made 0 reels criticising the government alone. He criticised both parties together 4 times and praised both once.
Every reel, month by month
All 1153 downloaded reels in the eight categories. The second chart hides “Not political” so the political mix is easier to read.
Gov adPro-govAnti-PNBalanced (favourable)Balanced (critical)Anti-govPro-PNNot political
The point
When the vote came near, he stopped criticising Labour on its own: 15 such reels in his first two months, zero in the campaign. A neutral voice gets sharper at election time; a partisan goes quiet.